The most painful stuff in the Sony cache is a doctor shopping for Ritalin. It's an email about trying to get pregnant. It's shit-talking coworkers behind their backs, and people's credit card log-ins. It's literally thousands of Social Security numbers laid bare. It's even the harmless, mundane, trivial stuff that makes up any day's email load that suddenly feels ugly and raw out in the open, a digital Babadook brought to life by a scorched earth cyberattack.
These are people who did nothing wrong. They didn't click on phishing links, or use dumb passwords (or even if they did, they didn't cause this). They just showed up. They sent the same banal workplace emails you send every day, some personal, some not, some thoughtful, some dumb. Even if they didn't have the expectation of full privacy, at most they may have assumed that an IT creeper might flip through their inbox, or that it was being crunched in an NSA server somewhere. For better or worse, we've become inured to small, anonymous violations. What happened to Sony Pictures employees, though, is public. And it is total.
The next time you hear about the death of privacy, or some idiot scolds you by saying, “If you have something that you don't want anyone to know, maybe you shouldn't be doing it in the first place,” remember this. There's lot of little niggling things we do every day that need to stay private just to keep our daily lives going.